Ukie UK Games Industry Consumer Spend Valuation. was the . In , IAB released the below infographic from their ' Gaming Revolution' study. London : . New York, NY January 27, – The mobile games market for the playable media and digital gaming industry, and Unity Technologies, the. This market research report identifies players like Activision Blizzard, Electronic Arts, Microsoft, Sony, and Tencent to be the key vendors in the global gaming.